Case Study: Fire Recruitment Australia
Updated: Apr 4
About: Fire Recruitment Australia is one of Australia and New Zealand's leading platforms that helps aspiring firefighters get on the fastest path to a firefighting job. Brent Clayton, a former soldier and active firefighter is the company's founder and CEO.
Brent had engaged with public relations specialists in the past, without getting the desired results.
After the initial consultation with Brent, we agreed to write a media release that would allow him to showcase his expertise as an expert in Fire Recruitment. At the time, the bush fires in Australia were starting to cause some major damage and we identified that as something which would have appeal to media at a local and international level.