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Case Study: Fire Recruitment Australia

Updated: Apr 4

About: Fire Recruitment Australia is one of Australia and New Zealand's leading platforms that helps aspiring firefighters get on the fastest path to a firefighting job. Brent Clayton, a former soldier and active firefighter is the company's founder and CEO.




The Problem

Brent had engaged with public relations specialists in the past, without getting the desired results.


Approach

After the initial consultation with Brent, we agreed to write a media release that would allow him to showcase his expertise as an expert in Fire Recruitment. At the time, the bush fires in Australia were starting to cause some major damage and we identified that as something which would have appeal to media at a local and international level.



Here are some of the results


Meecham Philpott ABC Radio Interview



The Irish Sun


https://www.thesun.ie/news/4977699/australian-firefighter-ireland-expert-advice/


Sun Live


https://www.sunlive.co.nz/news/231844-fears-australian-fires-could-wipe-towns-off-map.html


Radio New Zealand


https://www.rnz.co.nz/news/national/407776/kiwi-volunteer-says-scale-of-australian-fire-damage-beyond-belief


Global News Canada


https://globalnews.ca/news/6376571/australia-wildfire-size-canada/


https://globalnews.ca/news/6395500/ontario-tech-university-ridgebacks-hockey-australia-wildfires/


Gladstone Observer


https://www.gladstoneobserver.com.au/news/firefighting-expert-we-have-the-tech-lets-use-it/3906169/


Getfrank


http://www.getfrank.co.nz/investment/entrepreneur-sme-s/interview-brent-clayton


Chelsey


http://www.chelsey.co.nz/power-and-inspiration/career-business-and-politics/exclusive-interview-with-brent-clayton-from-fire-recruitment-australia/comments-2



Cape Argus


https://www.iol.co.za/capeargus/news/western-cape-government-offers-to-assist-australian-wildfire-crisis-40266880


Brent says


"Working with Stuart has exceeded my expectations massively, He only wanted to work with me if he thought he could get results and that's what he delivered unlike many PR people I have worked with. It is Stuart's attention to detail that I believe puts him head and shoulders above the rest. I highly recommend working with Stuart if your after tangible results."





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