Case Study: Vizzybell
Vizzybell is a company that offers dynamic exit signage that changes state in real time to ensure building occupants can navigate their way to safety during an emergency.
The co-founders had no experience with digital marketing and needed help developing a brand presence. They wanted the right systems and structures in place to help them build an effective platform for lead generation.
Use co-founder's Linkedin account to implement a strong and aggressive outreach campaign on LinkedIn which focused on the target market; fire engineers, health and safety specialists, building managers.
Create a Facebook page
Work with owners to develop blog content that was optimised for SEO
Rewrite website content to communicate core benefits and solutions which the Vizzybell products provide.
Create and implement SEO content strategy, focusing on building a higher Domain Authority and Page Authority for the website using on page SEO and off page back linking.
Set up Mailchimp email marketing account and
Website Domain Authority went from 1 to 14
Website Page Authority went from 0 of 23
Went from 0-2 daily visitors to 1,500 visitors a month.
Built co-founder Brent Bell's LinkedIn network from 3 to 1,329 in 4 months and generated 100+ leads and expressions of interest on the platform.
Got 4 target keywords onto the Google rankings in five target countries.
Organic outreach helped client achieve first sale.
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